Apple Music is making waves in the classical music world with its dedicated app, Apple Music Classical. Now, listeners in Japan, South Korea, China, Hong Kong, Macau, and Taiwan can dive into this rich musical experience.
A Classical Revolution in Asia
Apple Music’s standalone classical music app, Apple Music Classical, is now making its mark in East Asia. Following a recent announcement by Apple, this app is now accessible in Japan, South Korea, China, and several other regions. This expansion signifies a significant step in bringing classical music to a broader audience.
Launched in March of the previous year, Apple Music Classical emerged after Apple acquired the Netherlands-based Primephonic. This move was a game-changer in the classical music streaming landscape. The app prides itself on being the “ultimate classical experience”, boasting the largest classical music catalog worldwide. With over 5 million tracks and works, it includes everything from the latest releases to timeless masterpieces.
Oliver Schusser’s Vision for Music
Oliver Schusser, the Global Lead for Apple Music, expressed his passion for this venture. “Classical music is the foundation of all music genres, but it lacked a dedicated streaming platform,” he said. Schusser believes Apple Music Classical fills this gap, offering a rich selection and superior audio quality. His excitement is palpable as he talks about making this app accessible globally.
Users of Apple Music Classical enjoy a tailored browsing experience. They can search by composer, work, conductor, and more, ensuring they find exactly what they’re looking for. Apple emphasizes that the app’s interface and metadata are specially designed for classical music, enhancing the user experience.
Top-Notch Audio Quality and Exclusive Content
The service doesn’t compromise on sound quality, offering up to 192 kHz/24 bit Hi-Res Lossless audio. Many recordings are available in immersive Spatial Audio, bringing a new dimension to classical music listening. Beyond the vast music collection, the app provides thousands of editorial notes, composer biographies, and detailed descriptions of key works.
Apple Music Classical isn’t just about the music; it’s also about the people behind it. The app works closely with renowned artists and institutions in the classical music world. Its ‘artist ambassadors’ include famed names like Lang Lang, Yo-Yo Ma, and Hilary Hahn. Partner organizations span prestigious venues and orchestras across Asia and beyond, including the Berlin Philharmonic and the New York Philharmonic.
A Financial Boost for Spatial Audio
In a recent development, Apple Music announced a royalty rate increase for music available in Spatial Audio. This decision, communicated to label partners, reflects Apple’s commitment to enhancing the listening experience and supporting artists.
Apple Music Classical’s launch in East Asia is more than just an expansion. It’s a celebration of classical music’s timeless beauty and a nod to its enduring relevance in today’s digital world. For enthusiasts and newcomers alike, this app promises a journey through the rich tapestry of classical music, delivered with unparalleled quality and depth.