The symphony and its audience are in the midst of an evolution. A prevailing wind of change beckons, prompting orchestras to revamp the symphonic experience to cater to a broader and younger audience, as new research commissioned by the Royal Philharmonic Orchestra (RPO) reveals.

A Symphonic Renaissance

With a significant 76% of adults expressing a heightened likelihood to attend orchestral concerts if modern adjustments were implemented, the traditional symphonic experience finds itself at a crossroads of transformation and tradition. The findings stem from a study initiated by the RPO, echoing a rising demand for modernity in symphonic settings, and drawing a comprehensive picture of diverse audience preferences.

Diverse Audiences, Diverse Demands

The research showcased varied responses reflective of the individuals’ familiarity and engagement level with the genre. The seasoned enthusiasts, representing 91% of the cohort, strongly advocate for increased accessibility and openness, expressing desires for more matinee concerts and interactive sessions with conductors and performers.

For music students and the younger advocates, the emphasis is on embracing modern reaction norms, including social media interactions and the freedom to capture moments during the concert. This group seeks the liberty to applaud between movements and a strong inclination towards digital engagement.

The Novice Perspective

Those on the threshold of their symphonic journey lean towards the ease of access to digital programs prior to the concert and a casual approach to dress codes and concert durations. Their preferences reveal a quest for understanding and ease of assimilation into the orchestral world.

Balancing Tradition and Modernity

Despite the clamor for reforms, the reverence for certain long-standing traditions persists. A mere 6% wished to alter the formal attire of the musicians. The essence of the transformation lies in harmonizing the valued traditions with the evolving demands of the contemporary audience.

Huw Davies, Deputy Managing Director at The RPO, emphasized the spectrum of responses. Each category of respondents, whether new or seasoned, had distinct needs reflecting their stages in the orchestral journey. From desiring learning support, fervor for digital engagement to a craving for enhanced accessibility, the spectrum was wide and varied. He highlighted the ongoing efforts at RPO to incorporate these insights, aiming to present orchestral music to the widest possible audience.